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Many employers elect to grant employees Stock Options as a form on alternate compensation, employee retention and performance bonuses. In a broad sense, stock options are a valuable way that you can compensate your employees for the hard work they do to help make the company successful. Stock options are an excellent incentive that you can offer employees when you can’t offer the pay rate they expect right away. In your employee communications, it helps to periodically remind them that when the company profits, they profit as well. In that way, you’re creating a loyal partnership with your employees.